Hysan Place, Causeway Bay | IPX and i-dle's third collaboration "i-dle We are POP-UP" ​​has landed in Causeway Bay to commemorate i-dle's first comeback with a new band name, with the 8th mini album "We are" as the theme of the space design

Description

The collaboration between international digital IP entertainment group IPX (formerly LINE FRIENDS) and i-dle has once again set off a global craze! Following last year’s much-loved collaborations with “Super Lady POP-UP” and “Klaxon POP-UP”, IPX is celebrating i-dle’s seventh anniversary and return with a new group name with their eighth mini album “We are”. Using this album as the theme, they have created a space full of the “We are” atmosphere for “i-dle We are POP-UP”. A variety of i-dle official products and i-dle official characters that appear for the first time in a cute dark style - "i-dle minini" are on display. In addition, during the "i-dle We are POP-UP" ​​limited-time store, for every HK$300 spent, you will be randomly given a gift of one of 20 unreleased edition collector's photo cards (limited quantity, first come first served)! Visitors to NEVERLAND will definitely feel the strong sense of "We are" and return home with i-dle's positive energy.

A pop-up store based on the theme of i-dle's eighth mini album "We are"

The "i-dle We are POP-UP" ​​pop-up store located at B101B, Basement 1, Hysan Place, Causeway Bay will operate until June 24, 2025, with the theme of i-dle's eighth mini album "We are"! Since its debut, i-dle has captured the hearts of fans around the world with its strong musical style and stage charm. With the official name change to "i-dle" this year, it bid farewell to the "(G)" that symbolizes women, expressing that it is no longer defined by "women" or "gender" and is no longer bounded by any gender, opening a new chapter. "We are" - with the strongest and most unconventional concept in history, a work full of self-declaration and new image, announcing the sublimation and transformation of i-dle in its musical journey.

"i-dle We are POP-UP" ​​is the theme, allowing NEVERLAND to experience the stylish transformation of i-dle firsthand. At the same time, the store's exterior features cute yet mysterious "i-dle minini" characters wearing black accessories, which contrasts sharply with the stylish and charming i-dle members. It is unforgettable at first sight and is perfect for NEVERLAND to check in and take certification photos.

The "i-dle We are POP-UP" ​​store is designed based on the scenes in the MV "Good Thing", the title song of the album "We are". It is equipped with a convex check-in mirror, i-dle's MV poster and a graffiti-themed check-in wall. The retro street bricks in the MV are used as the wall, and the stylish design of i-dle and NEVERLAND stickers is matched, allowing NEVERLAND to experience the visual aesthetics of the album's title song "Good Thing" firsthand.

i-dle minini official products debut with a new cute style

i-dle minini, a character co-created by LINE FRIENDS and i-dle, has been very popular since its debut last year. i-dle minini is a symbol of the infinite dreams and hopes of the i-dle group! Cute characters with the characteristics of the members have the magic to make dreams come true. This time, i-dle minini made her debut in a dark and stylish look wearing black lace clothing and stylish accessories. She is cute and has a mysterious charm! The new look creates i-dle minini's own "self-universe" in the concept of i-dle's album "We are", permeating the members' personalities. The i-dle minini stuffed doll, wearing a black lace dress and a pearl necklace, is also equipped with a playful single-eye expression, and its cuteness is once again upgraded! Another i-dle minini plush doll keychain features a black lace cape and a velvet bow, bringing a full sense of mysterious power! The i-dle minini, which has a unique magic and accompanies and protects NEVERLAND, is bound to set off another wave of popularity in Hong Kong!

5 i-dle minini with brand new looks, yeonini, minnini, sonini, woonini and shunini have arrived, bringing with them a series of stylish and charming i-dle and i-dle minini official products, including: stuffed dolls, stuffed doll pendants, doll card holders and key chains, small standees, stickers, etc., which are now officially on sale in limited quantities at "i-dle We are POP-UP"!

i-dle We are POP-UP Collectible Shopping Privileges

During the i-dle We are POP-UP limited store operation period, for every HK$300 spent in the store, you will be given a random chance to receive one of 20 unreleased collectible photo cards. Quantity is limited, first come first served, while stocks last.

Limited tickets will be distributed daily (June 13 to June 24) starting at 10am

In order to provide customers and NEVERLAND with a comfortable shopping experience and as the quantity of each official product is limited, during the "i-dle We are POP-UP" ​​event, admission tickets for the designated time period of the day will be distributed at 10 a.m. every day (from June 13 to June 24), and time and purchase restrictions will be implemented.

The limited-purchase admission ticket has a specified date and time period printed on it. The ticket allows entry into the store during the specified time period, with each period limited to 30 minutes. Each ticket can only be used once by one person (the staff will collect the ticket upon entry). If the ticket holder fails to enter the store in person within 15 minutes from the start time of the specified time period, the limited-purchase admission ticket will become invalid. The ticket can be used to purchase a limited number of 2 items of the same product during the specified time period. Limited-purchase tickets will be distributed at the entrance of the limited store starting at 10 a.m. every day until all the tickets for the day are distributed. I hope everyone can find what they like comfortably.